LeBron James wants your kid to drop some mad skills and posterize him in the family room.
More specifically, he and Little Tikes have teamed up for a new basketball hoop that James hopes will encourage kids to play basketball and pursue their dreams, while positively helping kids and young adults through his foundation.
The Little Tikes basketball hoop is nearly synonyms with childhood. Almost all of us can remember growing up with one or at least having a friend who had one. We’ve got one for our son in the playroom right now.
For LeBron James, it was the start of what would be an incredible career.
“To this day, I still have a Little Tikes hoop sitting in my house just because of all the days I spent playing on it as a kid. It’s one of the first gifts you get when you are old enough to do that,” said LeBron James, Cleveland Cavaliers forward and founder of the LeBron James Family Foundation. “That’s where I honed my skills. If it wasn’t for that Little Tikes hoop, I wouldn’t be who I am today.”
So because of that, Little Tikes and the LeBron James Family Foundation have teamed up to offer a new line of co-branded sports toys. Two of the first? You got it, a Mini Hoop and Dream Big basketball set that is available at Toysrus.com and in Toys “R” Us stores in April. A donation will be made to the Foundation with each product sold, according to a release.
The LeBron James Family Foundation, based in Akron, Ohio, encourages kids to stay in school, promise to graduate and to give back to their community.
“Our Little Tikes factory is right outside Akron, just a stone’s throw from where LeBron learned to dunk on a Little Tikes hoop as a child,” said Isaac Larian, CEO of MGA Entertainment. “When we heard about the amazing mission of LeBron and the Foundation, we knew right away we wanted to collaborate so that we too could give back to the families in the Akron community.”
“We are beyond excited to partner with MGA Entertainment’s Little Tikes brand to offer the first ever LeBron James Family Foundation branded line of sports equipment for kids,” said Michele Campbell, executive director, LeBron James Family Foundation. “We encourage the students in our program to dream big, to be active, and to have fun, and this partnership with Little Tikes exemplifies all of that.”
Little Tikes LeBron James Family Foundation toys will be available exclusively at Toys”R”Us stores nationwide and online at Toysrus.com, as well as LittleTikes.com this spring, just in time for the NBA playoffs. Additionally, the assortment will become available at multiple retailers this fall.